The Challenge of Acceptance for Insect Protein: How to Make Eating Bugs Normal"?
By / Aug 29, 2025
In the hushed corridors of food innovation labs and the bustling markets of Southeast Asia, a quiet revolution is taking place. It’s not about a new superfruit or a lab-grown steak, but something far more ancient and, to many Western palates, far more challenging: insects. The notion of entomophagy—the practice of eating insects—has been a staple for billions around the globe for millennia. Yet, in Europe and North America, the idea often elicits a visceral shudder, a deep-seated cultural aversion that labels insects as pests, not pantry items. The question that researchers, entrepreneurs, and environmentalists are now grappling with is not about the nutritional value or sustainability of insect protein—both are well-established—but about perception. How do we make the consumption of insects not just acceptable, but normal?